Design for emotions

Design for emotions

Design for emotions

Good design makes us feel.
Good design makes people happy, which is an emotion. Bad design frustrates people, which is also an emotion.


I wrote something before about this subject is been around for some time but truly understanding the feelings of our users has always been the dream of user experience researchers. Are they enjoying themselves? Are they frustrated? Are they genuinely interested and engaged? on part of this i would like to share some thoughts around as the visual design is a big part of that feeling.


Emotion it’s the first impression of a product. At this point users get a surface look of the website and are impacted by the general look and feel of it. On the visceral level, graphics and visual appeal matter the most.
An Aesthetic pleasure is in fact an emotional need that is met by appealing to what Don Norman calls the “visceral” layer of emotional design. I’d add that beauty is a function. Fun is a function. Something that is attractive or enjoyable to us makes us want to find any excuse we can to use it or be around it. This is why we want to use beautiful products, and why we love “cute” things. We’re actually fulfilling our own emotional needs. As experience designers, this concept is the foundation of understanding our own behaviour and, more importantly, the needs of the people who use our products.


We tend to label the people we’re designing for as “users,” but I fear the term is distancing and a little too clinical. It removes us from them, creating a subconscious, indirect “us vs. them” attitude. While this can have varying consequences in social situations, designers can take advantage of this to make compelling first impressions with their products.


We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives.
Design means designing not just for customers, but also for your feelings.

Build Emotion into UX Design

Emotional design can be implemented in many different ways,
Create a unique personality for the product that can stand for itself.Make the user feel that there is a real person or team behind that screen who are caring, empathetic, attentive and ready to help.


Add some soul into your digital product and evoke emotional responses from users.
  • Get emotional with copy. Depending on the type of emotions you are trying to inspire (joy, surprise, exclusivity, belief, hope, etc) you can write in a specific tone.
  • Be attentive and caring. Try to soften annoying experiences and compensate somehow.
  • Be polite. Don’t forget to say “thank you” and “sorry.” Include small, pleasant surprises and express your appreciation for users.
  • Show your human side. People don’t trust machines as much as they trust humans. Make your product or service feel alive.
Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. So why not let that shine through?


Thank you for reading, if you have anything to add please send a response or add a note!

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